redbranding the great saltair

 

The Great Saltair is a concert venue on the shore of the Great Salt Lake. It has almost 150 years of history, beginning as a lakeside resort, later ravaged by fire and flood, and eventually turned into the venue it is today.

For a location with such rich history, its brand identity left something to be desired. I rebranded The Great Saltair to better reflect its dynamic reality.

 

brand book

 
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